Sam Bloom Memorial Scholarship

Each spring, the AAF Dallas Foundation awards the Sam Bloom Memorial Scholarship to a sophomore, junior or graduate-level college student from the North Texas area who is majoring in one of several industries serving the advertising community. It is designed to recognize, promote and encourage academically talented students of advertising and related disciplines by helping to pay for their college studies.

Background on Sam Bloom

Sam R. Bloom, advertising executive, was born on January 28, 1904, in Clarksville, Red River County, Texas. His father, a merchant who had immigrated from Germany, had married Fannie Solomon, a native of Fort Worth, and Sam grew up in Fort Worth, where he attended high school. At age seventeen he became a traveling salesman for Marshall Field and Company, Montgomery Ward and several wholesale companies. He subsequently became an advertising solicitor for the Fort Worth Record (later the Fort Worth Star-Telegram) and several Scripps-Howard and Hearst newspapers in El Paso and San Antonio; then in 1924 he took a position at the Dallas Times Herald. He rose in 1941 to the position of advertising director there. He was with the Herald almost thirty years and served on the board of directors of the Herald and its radio and television properties.

When he started his own firm around 1952, Zale Jewelry was one of his primary accounts. He named his new company Sam Bloom Advertising. In 1961 President John F. Kennedy summoned Bloom to Washington to serve with the White House Conference on Equal Employment and the National Advisory Committee on Desegregation. When he returned to Dallas, Bloom called on merchant Stanley Marcus and others to help begin the integration process and also produced a film, Dallas at the Crossroads, which was shown all over the South by the Dallas Citizens Council. In these efforts, Bloom worked closely with C. A. Tatum, Jr., Robert B. Cullum, Jim Chambers and John Stemmons. Bloom married Evelyn Goldstein of Fort Worth; the couple had two children. He was an active civic leader and was twice president of Temple Emanu-El. His service as president included the era when the majestic temple on Hillcrest in Dallas was built. The Dallas Advertising League named him Ad Man of the Year in 1972 and presented him with the Bill Kerss Award in 1981 for his service to the community. When Sam Bloom died on July 17, 1983, his son Robert assumed the agency’s presidency. At the time, Bloom Advertising had billings of $150 million and 350 employees. Bloom was posthumously named to the Advertising Hall of Fame in New York in December 1990.

BIBLIOGRAPHY: Natalie Ornish, Pioneer Jewish Texans (Dallas: Texas Heritage, 1989). Vertical Files, Barker Texas History Center, University of Texas at Austin.


These scholarships would not be possible without the support of the AAF Dallas Foundation. The mission of the Foundation is to elevate and further our ad industry by providing grants and programs that develop and support the education of both practicing and future professionals.

The AAF Dallas Foundation is continually looking for additional funding to support existing and future scholarships. Learn more about the AAF Dallas Foundation and how you can help support the future of our Dallas Ad community.