CRM/Email Marketing Manager

Attention! This job posting is 39 days old and might be already filled.

Company Name:

CEC Entertainment

Irving, TX

Job Type:

Date Posted:
April 18, 2017


At CEC Entertainment, we build careers around great food, family and fun! Our purpose and our passion is to create the best place for kids and families to eat and play!

CEC Entertainment, the global leader in family entertainment and operator of Chuck E. Cheese’s and Peter Piper Pizza restaurants, is seeking a CRM/Email Marketing Manager to join our dynamic Marketing team!  This exciting, fun, and service-oriented opportunity is based at our Corporate Support Center in Irving, Texas.

Reporting to the Director of Consumer Activation, the CRM/Email Marketing Manager will manage the execution of Chuck E. Cheese’s E-Club and CRM marketing campaigns across customer touch points. The manager will work closely with internal stakeholders and agency partners to understand direct marketing needs for traffic generation and conversion.  He/she will build programs for both offline and online programs, coordinate content and design, execute target audience segmentation selections, and deliver post-campaign insights on incremental sales and ROI.  The candidate will manage outside partners and internal/external teams on day-to-day campaign design and execution and drive execution via marketing automation tools that leverage our customer database for targeting, message customization, counts, segmentation, and offer treatment.  They will also assist in the development of a comprehensive loyalty road map, provide a recommendation for a data warehouse solution and deliver a campaign management system recommendation.

Essential Functions of the Position:

  • Meet our Support Center objectives which include… “If you are not serving the Guest, serve someone who is” and “consistently deliver an awesome family friendly experience so that every guest leaves happy.”

Email/CRM and Promotional Campaign Development and Management (40%)

  • Manage email best practices including partnering with operations, internal marketing team and agency partners in execution of marketing and triggered-based campaigns that drive incremental and ROI for the business best practices.
  • Develop and execute CRM programs in support of key business objectives related to traffic and conversion.
  • This role will be responsible for executing omni-channel customer journeys via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver incremental revenue and ROI.
  • Help build the business case for loyalty, secure funding, select technology partner, and launch program.

Email/CRM and Promotional Campaign Execution (30%) 

  • Translate and manage roll-out of our CRM strategy and execute all direct marketing programs, including acquisition, engagement, and retention campaigns for the organization, integrated across online and offline channels.
  • Ensure that all campaigns are developed and deployed on time and with high quality (QA) and superior customer experience. Handle quick turn-around projects with a positive, problem solving attitude
  • Work collaboratively with IT team to understand the customer platform, data profiles, customer segments, and key technologies to drive best-in-class global customer engagement strategies.
  • Support the relationship management among outside vendors such as direct marketing agencies, email platform providers and other 3rd party partners and vendors

Track and Measure Campaign Performance (25%) 

  • Track and analyze key CRM KPI metrics and recommend improvements to existing campaign programs, including driving acquisitions +10% or more annually
  • Evaluate campaign ROI and incrementality using internal and external analytic methods
  • Solicit qualitative feedback from brand, operations, and key stakeholder teams for better awareness on market conditions, products, and business dynamics to inform our campaigns.
  • Recommend and present program design and process improvements based on learnings to continuously optimize our marketing/CRM efforts

Manage Email/CRM Budget (5%) 

  • Assist in managing the CRM marketing budget and work closely with senior marketing team on budget setting and reporting.

Required Education, Experience and Skills:

  • Bachelor’s degree in Marketing or related discipline
  • 4 years of experience in marketing and 2 years’ experience managing email or CRM programs
  • Experience in Salesforce Marketing Cloud or similar system
  • Advanced knowledge developing CRM marketing strategies
  • Experience in loyalty rewards program is preferred
  • Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution.
  • General understanding of HTML, Photoshop and SQL queries is preferred
  • Firm understanding of anti-spam regulations in the US and Canada
  • Skills in in budget planning and financial forecasting relating to marketing strategies and programs
  • Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs
  • Strong project management and problem-solving skills required
  • Experience in managing cross-functional teams (internal and external)
  • Collaborative, positive, “service-oriented” attitude
  • Excellent communication and presentation skills
  • Ability to thrive in a fast-paced environment
  • Excellent time management skills and sensitivity to deadlines
  • Flexibility and the ability to adapt to change
  • Must embrace team spirit

The Company

For 40 years, CEC Entertainment has proudly served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. As the award-winning, number-one, kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of more than 603 Chuck E. Cheese’s stores located in 47 states and 11 foreign countries and territories, and a system of more than 144 Peter Piper Pizza franchise and company-owned locations. More than 17,000 employees are dedicated to ensuring Every Guest Leaves Happy!


CEC Entertainment offers a wide variety of benefits including medical, dental, vision, life, disability and 401(k) retirement savings plan to eligible U.S. employees as part of their overall employment package. We also offer job training and career growth opportunities.


*       *       *

At CEC Entertainment, we believe that our workforce should reflect the diverse backgrounds, experiences and perspectives of the many guests we serve. As an Equal Opportunity Employer, we do not discriminate against applicants due to race, ancestry, color, genetics, gender identity, gender expression, sexual orientation, national origin, religion, age, physical or mental disability, pregnancy, veteran status, or based on any other federal, state or local protected class. Employment is contingent upon a successful background check and drug screen. Applicants must be eligible to work in the United States.



How to Apply

Easy online apply!!!

Join Today!

AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

Latest Tweets

  • People are consuming more video than ever before, upfronts interpret changing landscape and where opportunities exist." @jbwender @Nielsen
  • "It's better now, there's some real-time aspect to it, but I think data is a bit overblown in TV." Blaise D'Sylva, VP Media DPSG @wtfcoach
  • "Being able to capture, manage and drive attention is one of the most critical things we can do." @jbwender @Nielsen

Join Our Mailing List