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Food For Thought | May: UpFronts

11:15 AM - 1:30 PM

2120 McKinney Ave, Dallas, TX + Google Map

AAF Dallas presents our next installment in our Food For Thought Luncheon Series: UpFronts.

This is the Dallas essential media event of the year! Whether you buy/sell/plan national or spot, it’s important to stay up-to-date on what’s going on at the biggest media frenzy of the year because it will set the pace for you and your team for the remainder of this season.

According to a recent article in Variety, “with linear-TV viewing vying with a broad array of new video screens, the media companies that fight each year for billions of dollars in ad cash have trotted out new ideas they hope will catch the skeptical eye of Madison Avenue…A king’s ransom is at stake. The nation’s five big English-language broadcast networks secured between $8.41 billion and $9.25 billion last year in advance ad commitments for primetime as part of the upfront, according to Variety estimates, compared with between $8.02 billion and $8.69 billion the previous year. Those totals don’t consider daytime and late-night broadcast inventory, let alone cable.”

Starting in February and culminating with the Broadcast network presentations the second week of May, the annual parade of video and digital sellers seek to convince thousands of advertisers and media buyers their slice of attention is worth more than the previous year. It seems every year, the calls for a ‘death of the upfront’ are met with equal calls for the importance of it. Where do you stand?

For agency team tables or sponsorship partner opportunities please contact Allison Farris at

Check out the Media Experts


Blaise D’Sylva
VP of Media at Dr. Pepper Snapple Group


Chris Schembri
COO at Camelot Strategic Marketing & Media


Jon Steinlauf
CRO at Scripps Network


Karon Klein, Partner
Group Media Director, NEXTMedia/Moroch


Jeff Wender
Senior VP and Managing Director for the Nielsen Company’s Local Television Practice


Steve Edwards
Distinguished Chair and Professor of Advertising Director SMU Temerlin Advertising Institute

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AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

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