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Food For Thought: Engaging Millennials & Influencer Marketing

Mar21
11:15 AM - 1:30 PM

Sambuca
2120 McKinney Ave, Dallas, TX + Google Map

sharpspringlogo15cmSharpSpring presents the next installment in The AAF Dallas Food For Thought Luncheon Series: Engaging Millennials & The Power of Influence.

Millennials currently make up the majority of the workforce and are already spending $600+billion annually. They are a segment that marketers and advertisers cannot afford to ignore….yet they seem to be very good at ignoring this powerful demographic. Studies have shown that Millennials are significantly different from Gen Xers and even Baby Boomers and that getting their attention and engaging them is one of the biggest challenges marketers currently face.

Find out how to crack the millennial code by attending our panel of 3 presenters who have done exactly that. In 3 fast-paced presentations you will learn:

  • What millennials value and how to get their attention
  • Strategies and tactics for engaging millennials
  • Branding considerations with millennials in mind
  • Offering customer experiences that millennials love
  • What is influencer marketing and why it works
  • How to integrate influencer marketing into your campaigns
  • How to measure and track the success of influencer marketing
  • How to maintain the message and integrity of your brand when using influencers

Our Speakers

Andrew Dod, CMO of SharpSpring  

Andrew’s twenty-eight year career spans marketing, strategy and communications with broad experience in consumer and B2B technology industries. Prior to SharpSpring, he was CMO at a 2,500 person international management consultancy, Managing Partner of the Marketing Practice at an Inc. 5000 consulting firm, CMO of the world’s first SaaS mobile app publishing company, Innovation consultant to Fortune 1000 and technology companies, CEO of two highly profitable marketing and PR agencies, Director of Corporate Communications at a $300 million data communications pioneer, and head of Public Affairs at a 20,000 member global trade association.

SharpSpring, Inc. (NASDAQ: SHSP) is a rapidly growing, highly-rated global provider of affordable marketing automation delivered via a cloud-based Software-as-a Service (SaaS) platform. Thousands of businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of competitors making it an easy choice for growing businesses and digital marketing agencies.

 

Edward Celata Vice President, Head of Media at rewardStyle

Edward is Vice President, Head of Media at rewardStyle, the first and largest invitation-only end-to-end content monetization platform for top-tier digital style Influencers and Brands around the world. He was previously Luxury, Fashion, Retail and Home Design Advertising Director at The New York Times, NYT.com and T Magazine.

As Associate Director of Business Development at NYT’s Research & Development Ventures Group (the commercial arm of the NYT in-house technology), he was responsible for commercializing innovation and taking content sharing platforms prototypes to market. Edward has also worked in marketing roles at Esquire, Bon Appetite, Men’s Health and Vogue.

rewardStyle is a Dallas-based startup that provides a platform for influencers and bloggers to get paid for all the sales they inspire out of consumers. rewardStyle has grown to generate more than $1 billion in sales for its 4,000 retailers and 575,000 brands worldwide since launching in 2011. rewardStyle is the only platform that measures and monetizes the influence of content on a global scale, across owned and social channels, powering influencer compensation that is in-step with true brand and retail influence.

 

John Buckley, Vice President at iHeartMedia/Premiere Radio Networks

John first began his career in radio with the Texas State Radio Networks –who represented the Texas State News Networks and the Dallas Cowboys Radio Network. Shortly after the Dallas Cowboys moved their rights to KVIL 103.7 FM, he was delegated as their Sports Marketing Director. When SportsRadio 1310 signed on the air two years later, John became the General Sales Manager working with personalities like Dunham & Miller and The Hardline.

From there John moved to the ABC Radio Networks and represented national ad sales for the ABC News Network and ESPN Radio and national personalities like Paul Harvey and Tom Joyner. During John’s time as the Executive VP at SF Media Consultants, he worked closely with record labels such as Warner Music Group and MCA. Additionally, John gained great insight into advertising for healthcare companies and hospitals where the focus was on testimonial advertising. Eventually, John returned to network radio in joining the Premiere Radio Networks, the national division of iHeartMedia.

John lives in Dallas with his wife Lynda and enjoys outdoor grilling, running, fishing and reading. They have three children together. The eldest, Caitlyn, also has an affinity for advertising and works at The Richards Group.

iHeartMedia reaches over 250 million Americans each month making it the largest reach of any media company in the United States (and that includes Google and Facebook).  And represents influential radio personalities such as Rush Limbaugh, Steve Harvey, Sean Hannity, Dan Patrick, Ryan Seacrest, Glenn Beck and many others.

 

AAF Dallas is proud to present our new Food For Thought luncheon series! In 2017, AAF Dallas’s Food For Thought series of events delivers the most innovative and compelling programming for our members by bringing together the best and brightest executives, from in and outside of Dallas to present and discuss relevant topics, issues and opportunities in advertising. Join other advertising professionals once per month, and feed your belly and your mind with great food and great content!

Member, Non-Member, & Table Sponsorship pricing is available.
Sponsorships are available! Email allison@aafdallas.org.
Questions about your membership? Email membership@aafdallas.org.

 


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AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

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