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2018 Trends

Jan16
11:30 AM - 1:00 PM

One Galleria Tower
13355 Noel Road (First Floor), Dallas, TX + Google Map


For agency team tables or sponsorship partner opportunities please contact Allison Farris at Allison@aafdallas.org


Schedule
11:30-12:00 Check-in & Networking
12-1pm Lunch & Speaker


About Our Speakers

Daina Middleton
Daina Middleton, CEO at Ansira

Daina Middleton is the CEO of Ansira, the industry leading customer engagement and channel partner empowerment agency. She has a diverse history in the marketing space that includes experience in the client, agency and publisher organizations.

Prior to joining Ansira, Middleton worked as a leadership coach working with executives seeking to drive organizational performance and manage change. Before that Middleton headed up B2B Marketing at Twitter where she developed a customer segmentation program to track marketing investment ROI globally.

Under her leadership as CEO of Performics the Publicis agency became the largest performance marketing company in the world with offices in 34 countries. Her experience in performance marketing that drives actions resulted in the book titled Marketing in the Participation Age, 2012.

Before heading up Performics Middleton pioneered social advertising at Atlanta-based interactive marketing powerhouse marketing agency Moxie where she headed up analytics, research, social and innovation. Before moving to the agency side of the business, Middleton worked 16 years at Hewlett-Packard where she managed every marketing function during her tenure pioneering both digital and search.

Over her nearly 30 years in the advertising and marketing industry she’s worked across virtually every category imaginable, and with iconic brands such as Nestle, Verizon, Coca Cola, Microsoft, Bose, Kohl’s, Toyota, and Singapore Airlines to name but a few, and managed teams in 40 countries.

Middleton’s most recent book, Grace Meets Grit: How to Bring Out The Remarkable, Courageous Leader Within (Bibliomotion, 2016), is designed to drive actionable behavioral change for women and men in the workplace and a new conversation around gender.

Middleton also serves as a director on the board of Marin Software. Her work has been published in Forbes, Fast Company, The Huffington Post, Ad Week, and she has appeared on CNBC.

She loves the outdoors, fly-fishing, cross-country skiing, and horseback riding. Her work and family have her traveling often between Texas, Wyoming, and Idaho.

Sam Bloom
Sam Bloom, GM, Interactive at Camelot Communications

Sam is a Principal at Camelot Communications and oversees the firm’s Digital Media Practice. Prior to Camelot, Sam served as Vice President, Business Development at Blockbuster where he was responsible for building the business plan for Blockbuster’s DVD-by-Mail service as well as supporting Blockbuster’s emerging brands and new retail concepts. Prior to joining Blockbuster, Bloom was the Principal and CEO of Bloomin Partners, a Dallas-based business development consulting firm. He has also served as Vice President of Business Development for iChoose, Inc., a consumer e-commerce service, and as Director of Business Development for Broadcast.com/Yahoo!. Bloom received his MBA from The University of Texas and his BA from The University of Virginia.

Yousef Kattan
Yousef Kattan, CEO at TruMC


Thank you to our Sponsors!

Spotlight Sponsor:

SMU

Silver Level:

NCM: National Cinemedia

Contributing Sponsor:

SMU

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AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

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