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VP, Advertising Sales, Captivate

Suzanna La Forgia, Captivate VP of Advertising Sales, is a seasoned sales and strategy executive with over 20 years of experience in driving revenue growth for early stage and relaunched media brands as well as evangelizing new digital media platforms.

Under La Forgia’s leadership since 2015, the Captivate West/Southwest regional team has delivered historical revenue growth, pacing at +84% year over year. Specifically, she has spearheaded the expansion of the region’s client base by over 300%, breaking revenue records for the company in the region.

La Forgia’s professional experience spans industries such as digital, out-of-home, mobile, social, promotion, sponsorship, experiential, CRM and retail activation channels. Suzanne has worked with many Fortune 500 and Fortune 50 companies, startups seeking rapid expansion and their agency partners. In addition, La Forgia was named an Ad Age/4A’s Women to Watch during her tenure as the president of the industry trade group, the Digital-Place Based Advertising Association (DPAA).

Suzanne has been involved with AAF Dallas for over 2 years, serving first on the Programs Committee, then as Board member, Programs Committee Co-chair, First Vice President and now President. Suzanne, along with Allison Farris, Executive Director, the Board and committees led the club to an award winning term, culminating in the inaugural Shining Stars program recognizing 20 top women leaders in advertising in Dallas.

As current AAF Dallas President, Suzanne is looking forward to working with the Board and its teams on some ambitious goals for the year including the big hairy audacious goal of being named Club of the Year at the 2018 National Conference.

Contact Suzanne La Forgia

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AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

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