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BBB Co-chair

Digital Advertising Strategist, BBB Dallas

Sarah Kropp is currently the Digital Advertising Strategist of Better Business Bureau Serving North Central Texas. Her holistic approach to marketing, social media strategy, and graphic design helps the non-profit fulfill its mission of advancing trust in the marketplace.

Sarah holds an MBA in Strategic Marketing from ISTC (Institut des Stratégies et Techniques de Communication) in Lille, France. While she enjoyed starting her career working for large brands, such as Eurotunnel Group, Chanel Group, and Fossil Group, Inc., entrepreneurship has always been in Sarah’s blood. She created her online marketing agency, called Dash Agency, in France at age 24 to help small businesses & startups build their business plans, brands and online presence. Sarah is a jack-of-all-trades, but she especially enjoys playing around in Google AdWords, Adobe InDesign and WordPress.

After waiting a year to receive her Green Card, Sarah was finally able to move to Dallas in 2013 to be reunited with her American husband, Matthew. The same year, they adopted a BoChi (Boston Terrier-Chihuahua), named Lilly.

Hiking with her husband & dog, meeting with friends, cooking, and remodeling her 1940s Tudor-style home in the Bishop Arts district take up most of her time.

Contact Sarah Kropp
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AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

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