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Membership Co-chair

Director of Business Development, Online Performance Marketing

Linda joined Online Performance Marketing in September, 2009. She has direct sales, sales management and marketing experience working in the online learning, publishing technology and online marketing fields. Online Performance Marketing is a digital agency with expertise in paid media marketing, search engine optimization (SEO), social media solutions, reputation management and web development. In her role as VP of Business Development, Linda works with local to national clients to help meet their digital marketing needs.

Prior to joining OPM, Linda spent 14 years in publishing, working in the education, corporate, and trade markets. She spent eight of those years in the computer publishing industry, developing strategic programs across multiple brands for national retailers such as CompUSA, Fry’s Electronics, Borders, Barnes & Noble, Office Depot, Costco and Sam’s Club. Additionally, she created and ran national sales forces, as well as developed national service, sales and marketing programs, including strategic development of coop advertising for large national retailers. She moved into the online learning environment with Pearson Education and on to the Corporate Online Training market with McGraw Hill, and subsequently left publishing to move into marketing.

Linda became involved with AAF 5 years ago as a Programs Committee Member after attending one of the first Technology Showcase events. She joined the Board 4 years ago as the Volunteer Chair for 2 years, and as the ADDYs Co-Chair last year. She is excited to serve as the Co-Chair this year for Membership.

A native Dallasite with two children, Linda graduated from Texas A&M University with a BBA in Marketing.

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AAF Dallas is the oldest civic organization in Dallas and for more than 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education.

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