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Programs Co-chair

Partner and Strategy Director, 3Headed Monster

Crystal is a triple threat strategist with 17 years of experience in brand strategy and digital strategy, as well as an MBA. She is currently a Partner and the Strategy Director at 3Headed Monster, a full-service boutique agency specializing in Tomorrow Brands. Prior to 3Headed Monster, she was the Director of Marketing Strategy and Analytics at SapientNitro Atlanta, where she led the digital experience strategy for Coca-Cola, MD Anderson, Whole Foods and other global brands. Crystal is also an accomplished brand strategist, whose resume includes DDB NY, BBDO Chicago, UPROAR! Dallas/NY and Publicis Dallas. Crystal attended Southern Methodist University for both her undergrad and MBA. (PONY UP!) Most notably, she is a karaoke freak who crushes “Bette Davis Eyes” any chance she gets.

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