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AAF National September 2018 Government Report

September 30, 2018
  • AAF Submits Comments to FTC
  • DTC Price Disclosure Amendment Withdrawn
  • Senate Committee Conducts Privacy Hearing
  • DAA Releases Guidelines for “Political Ad” Icon
  • AAF Opposes Census Citizenship Question
  • Advertising Day on the Hill Date Set
 
AAF Submits Comments to FTC

The AAF and some of our sister associations have filed comments with the Federal Trade Commission in response to announced hearings on “Competition and Consumer Protection in the 21st Century.”

The comments focus on advances in five areas of the FTC’s interest including in advances in self-regulation through the AAF supported Digital Advertising Alliance.  The five primary points of the comments are:

  1. Consumer protection on the Internet has grown stronger, fostering innovation, economic growth, and consumer trust
  2. The use of big data in a responsible and privacy-conscious manner drives increased competition
  3. The Commission’s authority is an important piece to the privacy and data security framework, but it must be used in a responsible and principled way
  4. Predictive analytics and algorithmic tools drive innovation and connect consumers to the products and services they desire in a responsible manner
  5. Federal and state laws regarding the Internet should be consistent to allow the Internet to continue to function in a cross-border manner, free from arbitrary roadblocks.
 
DTC Price Disclosure Amendment Withdrawn

During the recent Senate consideration of the Labor-Health and Human Services Appropriations bill Senators Richard Durbin, D-Illinois and Chuck Grassley, R-Iowa announced their intention to introduce an amendment directing the Secretary of Health and Human Services to require that advertisements for prescription drugs and biological products include a disclosure of pricing information for these products.

The Advertising Coalition, of which AAF is a founding member, submitted a letter and issue briefexplaining our opposition to the proposal, including constitutional concerns and the difficulty of giving accurate price information given the complexity of insurance and government programs.

The Senators ultimately did not introduce the amendment, however there have been indications that the Trump administration may try to advance a similar plan. 

 
Senate Committee Conducts Privacy Hearing

On September 26, the Senate Committee on Commerce, Science and Transportation held a hearing on “Examining Safeguards for Consumer Privacy.”  Witnesses included a representative of AAF corporate member Google.  

The hearing touched on a wide range of issues, perhaps the most important the acknowledgement that there is a broad industry consensus supporting the adoption of a single federal standard for data-driven advertising and privacy standards.  Generally speaking the industry representatives supported giving consumers transparency, control, portability and security over data practices.

While the specific details of how these goals are achieved, AAF is also supportive of a single effective federal standard for how consumer data is used in data-driven advertising.  As reported in a previous issue of Government Report California has passed a Consumer Privacy Law.  AAF is concerned that if multiple and inconsistent state laws are enacted it will be difficult if not impossible for companies to comply with each law and lead to limitations on innovation and services which would harm consumers as well as the companies.   

 
DAA Releases Guidelines for “Political Ad” Icon

The AAF supported Digital Advertising Alliance has released the creative implementation guidelines for use of the “Political Ad” icon, the latest advance in digital advertising self-regulation.  The icon should link to disclosures that include name and contact information for the advertiser, as well as other information mandated by applicable law.

In an August 23 meeting, the Maryland State Board of election voted to allow covered political entities to use a Political Ad-type icon in small ads that links to disclosures mandated by Maryland.

 
AAF Opposes Census Citizenship Question

The AAF has joined the other major advertising industry trade associations on a letter opposing the inclusion on the 2020 Census of the question that asks, “Is this person a citizen of the United States?”

AAF believes such a question would depress responses among non-citizens and their families, even if family members are citizens.  This would lead to flawed census results raising significant issues for marketing.  Inaccurate data would result in a misallocation of resources negatively impacting both marketers and the undercounted communities they seek to serve.

 
Advertising Day on the Hill Date Set

The next Advertising Day on the Hill will be in Washington, DC on March 6 and 7, 2019.  Mark your calendars and plan to attend this important event.  Attendees will be briefed by experts on the important issues facing the advertising industry and visit with their Senators, Representative and staff to explain the value of advertising to the economy and the implications, positive or negative, of proposed laws on the advertising industry. For sponsorship opportunities contact AAF's Executive Vice President of Government Affairs, Clark Rector at [email protected].

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.

AAF Dallas Announces Richards/Lerma as Its 2019 ADDYs Creative Partner

AAF Dallas is officially kicking off ADDY season with an exciting announcement about this year’s theme and our creative partner, Richards/Lerma.Last year, Richards/Lerma brought home multiple ADDYs and won 2018. Best in Show for their Encanto Pops “Eclipse Pop” campaign that generated a 600% increase in sales on that day for their client.

We are thrilled to collaborate with them on this year’s ADDY theme, Locally Grown, celebrating Dallas’ Locally Grown Creative and our best-in-class Advertising talent.  The 2019 Gala will be held on March 7 at The Bomb Factory. We look forward to another year of amazing creative grown right here in Dallas. Stay tuned for more details on the 2019 American Advertising Award season in Dallas!

What is the American Advertising Awards? The American Advertising Awards is the largest advertising awards program in the United States that celebrates creativity and excellence in advertising. Entry into the American Advertising Awards begins with your local AAF chapter like AAF Dallas. A jury of advertising peers from around the nation will judge the local competion which will determine who will receive the honor of Gold, Silver and Bronze ADDY Awards. Only the best work will then move on to the district then national level for the opportunity to elevate your agency as one of the best in the industry.

Please reach out to Allison Farris at [email protected] if you would like to sponsor the American Advertising Awards Season or Gala.

Locally Grown Richards/Lerma

Ad 2 Dallas Wins First Place in National Public Service Competition

Ad 2 Dallas Named BEST PUBLIC SERVICE ADVERTISING CAMPAIGN for their work on Genesis Women’s Shelter & Support’s Be Her First Step campaign in the annual ADMERICA! competition in Chicago, IL. Ad 2 Dallas tops the shortlist for awards honoring the best nonprofit advertising campaigns in the nation.

Ad 2 Dallas, a philanthropic and networking group for passionate young advertising professionals, announced today that it has been named as the Best Overall Public Service Campaign in the American Advertising Federation’s (AAF) annual ADMERICA! conference. Hailed as the highest honor a city’s Ad 2 chapter can attain, the award recognizes excellence for public service in advertising.

To be eligible for the award, the chapter must create a holistic advertising campaign for a local nonprofit at no cost to that nonprofit. Judges included President/Chief Creative Officer at Douthit Design Group Dwight Douthit, Senior Art Director and Founder of Blacks in Advertising Candace Queen, Founder of We Are Next Natalie Kim, and Incoming Governor for AAF District 14 and Design Manager of the Sacramento News & Review Christopher Terrazas.

Ad 2 Dallas worked with Genesis Women’s Shelter & Support to develop the Be Her First Step campaign aimed at educating Dallas/Fort Worth on how we can be her first step away from domestic violence. The campaign, which included TV, out of home, digital ads and website content creation garnered over 56 million impressions and delivered over $690,000 in value over 5 months.

“Ad 2 Dallas has set the standard for innovation, impact and imagination in advertising,” said Suzanne La Forgia, President of AAF Dallas. “This award is a testament to the skill, ingenuity, and vision of the public service team.”

“We wanted to showcase Dallas as a hub of advertising and creativity in a way that makes a positive impact in our community,” said Jesse Barnett, Ad 2 Dallas’ Public Service Director. “We’re so honored to have been recognized for our work.”

 

Ad 2 Dallas was able to donate all of this media thanks to local Dallas organizations including Bedford Advertising, Big Outdoor, Clear Channel Outdoor, XL Digital Imaging, Lucky 21, Lucky Post, Richards/Lerma and Spectrum Reach. Ad 2 Dallas’ Public Service Directors are Jesse Barnett, Michelle McCain, Chris Petrawski and McKenzie Teng.


ABOUT AD 2 DALLAS

Ad 2 Dallas, an affiliate of the American Advertising Federation (AAF), is a volunteer-based organization for advertising professionals who are 32 or younger. Ad 2 Dallas helps up-and-coming professionals gain the skills and contacts they need to become tomorrow’s industry leaders through networking and educational events, public service opportunities and social gatherings.

For more information about Ad 2 Dallas or if you would like to become a member, visit www.ad2dallas.org.