Articles

Domestic Violence Targeted for Next Ad 2 Dallas Campaign

Ad 2 Dallas will Collaborate with Genesis Women’s Shelter to Change the Conversation on Domestic Violence

(DALLAS, Texas) — In its 4th consecutive annual public service effort for local nonprofits, Ad 2 Dallas has selected Genesis Women’s Shelter & Support as its 2017 – 2018 pro bono client. Nationwide, 4.8 million women are victims of domestic violence and in Texas, 38% of women experience some form of family violence in their lifetime.

“After sitting down with the Genesis leadership team and discovering how dedicated they are to support the victims of domestic violence, our board voted unanimously to help develop a campaign to create awareness of the issue,” said Ad 2 Dallas President Tina Tsang. “It’s saddening to watch as domestic violence has woven itself into our community not only nationally, but here in DFW.”

Genesis Women’s Shelter & Support – whose mission is to provide safety, shelter and support for women who have experienced domestic violence and to raise awareness regarding its cause, prevalence and impact – is looking to create a societal shift on how people think about domestic violence.

Over the course of the year, Ad 2 Dallas will work with Genesis on creating and implementing an integrated campaign, including TV, radio, outdoor, print and digital ad placements targeted at increasing awareness and changing the way people think about domestic violence.

“Through this campaign, we want to shift the attitudes of the public towards domestic violence,” said Jan Langbein, CEO of Genesis Women’s Shelter & Support. “We will only end this epidemic when everyone comes together and accepts that it is not a private matter – it affects all of us.”

Ad 2 Dallas is looking for volunteers, media donations and access to resources to help develop and execute this campaign. If you’d like to donate, volunteer or help in any way, email elementad2@gmail.com.

About Ad 2 Dallas

Ad 2 Dallas, a division of the American Advertising Federation (AAF), is a volunteer-based organization for advertising professionals who are 32 or younger. Ad 2 Dallas helps up-and-coming professionals gain the skills and contacts they need to become tomorrow’s industry leaders through networking and educational events, public service opportunities and social gatherings.

For more information about Ad 2 Dallas or if you would like to become a member, visit www.ad2dallas.org.

 

MEDIA CONTACT:
Chris Petrawski, Board of Directors
Ad 2 Dallas
Email: elementad2@gmail.com

Help Us Contribute To Hurricane Harvey Relief At Next Food For Thought on September 12

A Letter From The AAF Dallas Board of Directors:

AAF Dallas is more than just a networking group. We are a volunteer-powered community of advertisers who takes care of our own. It’s been a long five days since Hurricane Harvey began wreaking havoc on the Texas coast. Our fellow Texans in Southeast Texas are in for a lengthy recovery after Hurricane Harvey, so we’d like to do our part to DIRECTLY help those in advertising and marketing through our longtime partners at The DREAM Fund.

We’ve invited Teresa Novak, the executive director of The DREAM Fund, to briefly present how they will be helping those in our profession affected by Hurricane Harvey through direct financial contributions and other measures to assist them during this difficult time.

AAF Dallas will match DREAM Fund donations up to $5,000 through our Foundation collected from this event. If you donate $10, we’ll match with an additional $10 to DREAM Fund! To be sure your donation is matched, please contribute through our ticketing app or physically donate at Sambuca on September 12. We’ll accept checks, credit cards, and Venmo at our donation table.

We thank you for your contributions in advance, and we are looking forward to hear from The DREAM Fund and our regularly scheduled program on September 12.

Thank you!
The AAF Dallas Board of Directors

2017 Mark Johnson AAF Dallas Member of the Year finalists and award winner

Winner

Frank Kopec

Frank Kopec

Retired

Although Frank is “retired” for the advertising business he is still active with AAF. In addition to being the AAF Dallas Government Relations Chair, he is also the 10th District Texas Government Relations Liaison and on the AAF National Government Relations Board. This year AAF Dallas won first place at the district and national level for clubs over 500 members for Club Achievement in Government Relations.

His retirement allows his to be active in the Texas MG Car club and enjoy his 5 kids and 15 grandkids in addition to his work with AAF.

During Frank’s tenure on the AAF Dallas Board that started in 1998 he was;

The chair or co-chair for sponsorships for the 7 AdRoasts between 2000 and 2007 that raised over $300,000 for the DREAM Fund and $75,000 for the AAF Dallas Foundation.

In 2004 he was local co-chair of the AAF National Conference that was held in Dallas.

For the 2004-2005 year Frank was awarded the first Mark Johnson Memorial AAF Dallas.
Member of the Year

From 2009-2013 Frank was AAF Dallas Executive Director

In 2009 was the the chair of the AAF’s 10th District Annual Conference held in Dallas.

In 2011 AAF Dallas was nominated as AAF’s National Large Club (500+) of the Year. Frank wrote many of the Club Achievement entries for that year.

In 2012 Frank was awarded AAF’s 10th District Member of the Year in 2013 AAF’s 10th District honored Frank with the Sterling Service Award for this services including raising $250,000 for the Tenth District.

In 2016 the Rochester NY Advertising Federation saluted Frank with it’s Silver Medal Award for
founding the club in 1991, 25 years earlier.


Nominees

Phylissia Clark

Phylissia Landix Clark, J.D.

Vice President of Public Relations and
Communications, BBB Serving North Central Texas

Phylissia Landix Clark is currently Vice President of Public Relations and Communications for Better Business Bureau Serving North Central Texas. Prior to joining the communications team, she served as Director of Advertising Review for BBB’s Dallas office.

After graduating magna cum laude with a Bachelor of Arts (B.A.) degree in English from Spelman College, Phylissia went on to pursue her juris doctorate (J.D.) at the University of California, Berkeley, School of Law (Boalt Hall).

In 2008, Phylissia joined BBB as an advertising investigator, researching claims of false, deceptive, misleading, or confusing advertising, and requesting advertising claim substantiation as needed. In 2014, as a result of BBB Serving North Central Texas’s emphasis on educating advertisers about truth and accuracy in advertising, Phylissia’s team achieved 90% voluntary compliance with BBB advertising standards among contacted businesses.

Since 2015, in her role as public spokesperson, Phylissia has done more than 30 on-camera interviews for BBB-related news stories and helped to educate consumers about scams and substandard business practices.

Jorge PerezJorge E. Perez

Marketing Account Manager at Associa

Jorge E. Perez has been a part of AAF since 2009. He currently serves as the Government Relations Chair for Ad2Dallas. His involvement started during his time at Ball State University in the AAF Student Chapter, there he spent hours working on mock campaigns gaining real life experience, and sharpening his skills in marketing and advertising.

After graduating from Ball State in 2012, he joined the prestigious Leadership DevelopmentProgram with RR Donnelley where he learned how to be adaptable in any leadership position assigned. By establishing his desire to make a difference in every company, he was chosen to travel to Washington, DC during the 2014 Midterm Elections to manage projects and political campaigns for 70% of the candidates in the U.S. During that time, he was responsible for ensuring that every campaign had a meaningful message for its constituencies as well as sway voters.

Jorge was born and raised in Guatemala before coming to the United States at the age of 15. As a first generation immigrant, he takes great pride in being the first in his family to graduate from a four-year university and earn a Bachelor of Science in Business Admin and Marketing. He attributes his accomplishments to his family and mentors who have inspired him to excel in the business field.

His new role as a marketing manager for the number #1 property management and lifestyle services company, Associa, allows him to continue to build his marketing and strategic sales experience. He hopes to increase the market share in order to extend the success pattern previously seen from his company. As he works with Associa, he plans to implement international marketing efforts as the company ventures its reach to Mexico, Canada and Dubai.

Ad 2 Dallas Wins First Place in National Public Service Competition

Ad 2 Dallas Named BEST PUBLIC SERVICE ADVERTISING CAMPAIGN for their work on Genesis Women’s Shelter & Support’s Be Her First Step campaign in the annual ADMERICA! competition in Chicago, IL. Ad 2 Dallas tops the shortlist for awards honoring the best nonprofit advertising campaigns in the nation.

Ad 2 Dallas, a philanthropic and networking group for passionate young advertising professionals, announced today that it has been named as the Best Overall Public Service Campaign in the American Advertising Federation’s (AAF) annual ADMERICA! conference. Hailed as the highest honor a city’s Ad 2 chapter can attain, the award recognizes excellence for public service in advertising.

To be eligible for the award, the chapter must create a holistic advertising campaign for a local nonprofit at no cost to that nonprofit. Judges included President/Chief Creative Officer at Douthit Design Group Dwight Douthit, Senior Art Director and Founder of Blacks in Advertising Candace Queen, Founder of We Are Next Natalie Kim, and Incoming Governor for AAF District 14 and Design Manager of the Sacramento News & Review Christopher Terrazas.

Ad 2 Dallas worked with Genesis Women’s Shelter & Support to develop the Be Her First Step campaign aimed at educating Dallas/Fort Worth on how we can be her first step away from domestic violence. The campaign, which included TV, out of home, digital ads and website content creation garnered over 56 million impressions and delivered over $690,000 in value over 5 months.

“Ad 2 Dallas has set the standard for innovation, impact and imagination in advertising,” said Suzanne La Forgia, President of AAF Dallas. “This award is a testament to the skill, ingenuity, and vision of the public service team.”

“We wanted to showcase Dallas as a hub of advertising and creativity in a way that makes a positive impact in our community,” said Jesse Barnett, Ad 2 Dallas’ Public Service Director. “We’re so honored to have been recognized for our work.”

 

Ad 2 Dallas was able to donate all of this media thanks to local Dallas organizations including Bedford Advertising, Big Outdoor, Clear Channel Outdoor, XL Digital Imaging, Lucky 21, Lucky Post, Richards/Lerma and Spectrum Reach. Ad 2 Dallas’ Public Service Directors are Jesse Barnett, Michelle McCain, Chris Petrawski and McKenzie Teng.


ABOUT AD 2 DALLAS

Ad 2 Dallas, an affiliate of the American Advertising Federation (AAF), is a volunteer-based organization for advertising professionals who are 32 or younger. Ad 2 Dallas helps up-and-coming professionals gain the skills and contacts they need to become tomorrow’s industry leaders through networking and educational events, public service opportunities and social gatherings.

For more information about Ad 2 Dallas or if you would like to become a member, visit www.ad2dallas.org.