AAF National September 2018 Government Report

September 30, 2018
  • AAF Submits Comments to FTC
  • DTC Price Disclosure Amendment Withdrawn
  • Senate Committee Conducts Privacy Hearing
  • DAA Releases Guidelines for “Political Ad” Icon
  • AAF Opposes Census Citizenship Question
  • Advertising Day on the Hill Date Set
AAF Submits Comments to FTC

The AAF and some of our sister associations have filed comments with the Federal Trade Commission in response to announced hearings on “Competition and Consumer Protection in the 21st Century.”

The comments focus on advances in five areas of the FTC’s interest including in advances in self-regulation through the AAF supported Digital Advertising Alliance.  The five primary points of the comments are:

  1. Consumer protection on the Internet has grown stronger, fostering innovation, economic growth, and consumer trust
  2. The use of big data in a responsible and privacy-conscious manner drives increased competition
  3. The Commission’s authority is an important piece to the privacy and data security framework, but it must be used in a responsible and principled way
  4. Predictive analytics and algorithmic tools drive innovation and connect consumers to the products and services they desire in a responsible manner
  5. Federal and state laws regarding the Internet should be consistent to allow the Internet to continue to function in a cross-border manner, free from arbitrary roadblocks.
DTC Price Disclosure Amendment Withdrawn

During the recent Senate consideration of the Labor-Health and Human Services Appropriations bill Senators Richard Durbin, D-Illinois and Chuck Grassley, R-Iowa announced their intention to introduce an amendment directing the Secretary of Health and Human Services to require that advertisements for prescription drugs and biological products include a disclosure of pricing information for these products.

The Advertising Coalition, of which AAF is a founding member, submitted a letter and issue briefexplaining our opposition to the proposal, including constitutional concerns and the difficulty of giving accurate price information given the complexity of insurance and government programs.

The Senators ultimately did not introduce the amendment, however there have been indications that the Trump administration may try to advance a similar plan. 

Senate Committee Conducts Privacy Hearing

On September 26, the Senate Committee on Commerce, Science and Transportation held a hearing on “Examining Safeguards for Consumer Privacy.”  Witnesses included a representative of AAF corporate member Google.  

The hearing touched on a wide range of issues, perhaps the most important the acknowledgement that there is a broad industry consensus supporting the adoption of a single federal standard for data-driven advertising and privacy standards.  Generally speaking the industry representatives supported giving consumers transparency, control, portability and security over data practices.

While the specific details of how these goals are achieved, AAF is also supportive of a single effective federal standard for how consumer data is used in data-driven advertising.  As reported in a previous issue of Government Report California has passed a Consumer Privacy Law.  AAF is concerned that if multiple and inconsistent state laws are enacted it will be difficult if not impossible for companies to comply with each law and lead to limitations on innovation and services which would harm consumers as well as the companies.   

DAA Releases Guidelines for “Political Ad” Icon

The AAF supported Digital Advertising Alliance has released the creative implementation guidelines for use of the “Political Ad” icon, the latest advance in digital advertising self-regulation.  The icon should link to disclosures that include name and contact information for the advertiser, as well as other information mandated by applicable law.

In an August 23 meeting, the Maryland State Board of election voted to allow covered political entities to use a Political Ad-type icon in small ads that links to disclosures mandated by Maryland.

AAF Opposes Census Citizenship Question

The AAF has joined the other major advertising industry trade associations on a letter opposing the inclusion on the 2020 Census of the question that asks, “Is this person a citizen of the United States?”

AAF believes such a question would depress responses among non-citizens and their families, even if family members are citizens.  This would lead to flawed census results raising significant issues for marketing.  Inaccurate data would result in a misallocation of resources negatively impacting both marketers and the undercounted communities they seek to serve.

Advertising Day on the Hill Date Set

The next Advertising Day on the Hill will be in Washington, DC on March 6 and 7, 2019.  Mark your calendars and plan to attend this important event.  Attendees will be briefed by experts on the important issues facing the advertising industry and visit with their Senators, Representative and staff to explain the value of advertising to the economy and the implications, positive or negative, of proposed laws on the advertising industry. For sponsorship opportunities contact AAF's Executive Vice President of Government Affairs, Clark Rector at

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.

AAF Dallas Announces Richards/Lerma as Its 2019 ADDYs Creative Partner

AAF Dallas is officially kicking off ADDY season with an exciting announcement about this year’s theme and our creative partner, Richards/Lerma.Last year, Richards/Lerma brought home multiple ADDYs and won 2018. Best in Show for their Encanto Pops “Eclipse Pop” campaign that generated a 600% increase in sales on that day for their client.

We are thrilled to collaborate with them on this year’s ADDY theme, Locally Grown, celebrating Dallas’ Locally Grown Creative and our best-in-class Advertising talent.  The 2019 Gala will be held on March 7 at The Bomb Factory. We look forward to another year of amazing creative grown right here in Dallas. Stay tuned for more details on the 2019 American Advertising Award season in Dallas!

What is the American Advertising Awards? The American Advertising Awards is the largest advertising awards program in the United States that celebrates creativity and excellence in advertising. Entry into the American Advertising Awards begins with your local AAF chapter like AAF Dallas. A jury of advertising peers from around the nation will judge the local competion which will determine who will receive the honor of Gold, Silver and Bronze ADDY Awards. Only the best work will then move on to the district then national level for the opportunity to elevate your agency as one of the best in the industry.

Please reach out to Allison Farris at if you would like to sponsor the American Advertising Awards Season or Gala.

Locally Grown Richards/Lerma

The Top Women in Dallas Advertising | Dallas Shining Stars 2018

Last year, we launched our AAF Dallas Shining Stars program to celebrate amazing women doing amazing things in Dallas advertising.  Inspired after attending the Southwest Advertising Hall of Fame event, we googled “top women in Dallas advertising” and the result was “The 10 Most Beautiful Women in Dallas” instead of finding women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth.

Hmm. We thought…Dallas, we can do better than that! After a successful first year, we are proud to say when you google “the top women in Dallas advertising” you will find our inaugural list of Shining Stars from 2017.

This year we continued the tradition by asking the community to nominate more fierce females in Dallas advertising and we were impressed once again with the number of amazing nominees, nearly 3 times more than last year!  So, this year we honor 25 amazing women!

Why? Because we believe ambition, work ethic, creativity, and leadership are qualities to celebrate and elevate. We believe when you get 25 incredible women in a room, great things happen. We believe it’s time that the nation recognizes our city as the talented advertising market that we are…and so the AAF Dallas Shining Star program lives on.

We’re thrilled to announce the second class of AAF Dallas Shining Stars. These women are Community Leaders, C-Suite Executives, Co-Founders, Executive VPs, Strategic Masterminds, Media Mavens, and more. They are breaking glass ceilings and making the Dallas advertising community look good.

We present the 2018 Class of AAF Dallas Shining Stars:

Ajeta Sinha, Vice President at Net2Source Inc.

Amber Benson, Fractional CMO & Executive-In-Residence at Seamripper

Caroline Masullo, Vice President, Digital & e-Commerce at TGI Fridays

Carrie La Ferle, Distinguished Professor at Temerlin Advertising Institute

Christina Clarke, Senior Director, Marketing at PepsiCo

Corri Reichert, Media Director at Southwest Airlines

Crystal Anderson, Partner, Strategy Director at 3Headed Monster

Daina Middleton, CEO at Ansira

Diane Fannon, Principal at The Richards Group

Ellen Cook, President at The Integer Group in Dallas

Jesse Barnett, Account Manager at BBDO

Kathy Sparks, Account Executive at Spectrum Reach

LaDonna Miller, Brand Media Negotiator at The Richards Group

Linda White, President at Accelerate Online Marketing

Lola Lott, Principal and CEO at charlieuniformtango

Lori Thelen, SVP of Account Service at The Marketing Arm

Natalia Duarte, Account and Production Manager at WALO

Nichole Kirsch, Principal and Media Director at Firehouse

Olivia Cole, COO and Co-Founder at greenlight

Sara Madsen Miller ,COO and Executive Producer at 1820 Productions

Stephanie Murdoch ,Senior Producer at BBDO

Teresa Novak, Executive Director at DREAM Fund

Tina Posey, President at Javelin

Tina Tsang, Account Executive at BBDO

Yareli Esteban, CEO and Principal at Strategar

AAF Dallas and SMU Temerlin Advertising Institute are hosting a gala to honor these women on the evening of June 21 at the Frontiers of Flight Museum. We’ll also be honoring the 2018 inductees into the AAF Tenth District Southwest Advertising Hall of Fame that evening. Bring your mentors, your mentees, your friends and family to celebrate and elevate excellence in Dallas advertising.

Shining Stars and Hall of Fame Honors

Date: June 21, 2018
Time: 6:30 PM – 10:00 PM
Venue: Frontiers of Flight, 6911 Lemmon Ave, Dallas, TX

To learn more about how you can get your ticket and meet these incredible women, contact Allison Farris at

Thank you to our title sponsor: SMU Temerlin Advertising Institute

AAF Dallas Puts Forward The 2018-2019 Board of Directors

The AAF Board of Directors has voted for the 2018-2019 Board of Directors. We’ll be asking the general membership to approve the slate at the upcoming Shining Stars meeting on June 21. We’re excited to present our future board of directors:


2018-19 President: Crystal DeMott, Pandora

2017-18 Immediate Past-President: Suzanne La Forgia, Captivate

1st VP: Linda White, Accelerate Online Marketing

2nd VP: Farhan Rehmani, Varick Media

Ad 2 President: Erika Long,

Executive Director: Allison Farris, AAF Dallas


ADDYs Chair: Jodi James, StudioTribe

ADvantage Chair: Sheilena Dorsey, Rayne Street Consulting Group

BBB Advisory Co-Chairs: Jimmy Asa, BBB & Lita Wurst, BBB

Diversity Co-Chairs: Farhan Rehmani, Varick Media & Rosie Rosales, Richards Lerma

Education Chair: Sandi Edgar, Program Specialist at SMU

Foundation Chair: Michael Magnus, Professor at UT-Arlington

Fundraiser Chair: Colin Hayes, Belo Media Group

Government Affairs Chair:  Kevin Couch, CBC Creative

Interactive: Jeremy Bermender, Atomic Design & Consulting

MarCom: Tim Hudson, Belmont Ice House

Membership Co-Chairs: Linda White, Accelerate Online Marketing & Toby Adams, Consultant

Programs Co-Chairs: Arsheen Ahmad, Pandora & Melanie Zecek, CultureMap

Public Service Chair: Angelica Ocampo, Strategar

Secretary:  Lindsey Miller, The Creative Group

Social Activities Chair: Courtney Brooks, The Creative Group

Social Media & Public Relations Chair: Caitlin Murad, Neiman Marcus


Treasurer:  Open position – If you or you know someone who is well-rehearsed in QuickBooks and managing finances, please contact