AAF Dallas Launches Our First-Ever D&I Survey - Response NEEDED by August 25th

Dear AAF Dallas Members and Friends, 

The Diversity and Inclusion Survey is centered around constructs of Inclusion, such as fairness, belonging, and voice. This survey also asks important, though sensitive, questions around demographics like gender identity and race/ethnicity. It only takes about 5 minutes to complete.

This survey is 100% anonymous, and optional, though we strongly encourage you to participate. With a high participation rate, we can confidently take actions that focus on making AAF Dallas and all our programs more inclusive and equal for all. Please find the link to the survey HERE. The survey will be open through Tuesday, August 25th at 11:59 am CST. 

Should you have any questions, please reach out to us at [email protected] and we would be happy to answer them. 

Thank you!

Brandi Rand & Cesar Jasso

AAF Dallas - Diversity & Inclusion Co-Chairs

Updated Plans and Sanitized Hands - Shifting AAF Dallas

Dear members, friends, sponsors,

After much thought, AAF Dallas has decided to cancel all in-person events until Spring 2021 this includes postponing our Shining Stars event scheduled for September 3.  

AAF Dallas was founded in 1908 to be the unifying voice of advertising and to elevate the industry both locally and nationally. In the last 112 years, we’ve largely been an event-based organization and this pandemic has forced us to be introspective about our purpose, mission and responsibility towards our members and potential attendees to our events.  

We believe now more than ever in our mission of elevating and unifying the voice of advertising.

We are actively planning virtual experiences for you such as: 

  • continuing education that focuses on actionable changes our industry needs to make in recognizing the importance of diversity, multiculturalism and belonging, 
  • giving back to our community through our skills and resources, and 
  • developing the future of our industry and world through our education initiatives. 

We recognize that the industry’s needs are changing day-to-day and week-to-week, so we’ll be sending a series of surveys and polls for you to let us know what you need and expect from AAF Dallas and all its board members. Expect the first survey  next week. Please take the time to fill out these surveys.

If you have suggestions or concerns please feel free to reach out to us at [email protected]

Thank you, 

Jorge Rosales, President of AAF Dallas 

The Top 20 Women in Dallas Advertising - 2020 Shining Stars Class Announced

Update 8/4 - After much thought, AAF Dallas has decided to postpone our Shining Stars Reception until Spring 2021. We originally rescheduled this event in March when the pandemic was new and seemed it would have an expiration date. We see now that we are in the next, new normal and will likely be in this normal at least through 2020. Celebrating talent is important to us at the AAF, and we still want to honor them both virtually (on 9/3) and in person at a later date; so our hope is that we will be able to combine our 2020 and 2021 classes at the same reception sometime in May or June of 2021. We hope you understand our decision to postpone this event for now. 

The wait is over. We're sorry for the delay! AAF Dallas is excited to announce who the top 20 women in Dallas advertising are!

AAF Dallas is celebrating the 4th annual Shining Stars awards program which honors top women in Dallas advertising. In 2017, we launched our AAF Dallas Shining Stars program to celebrate amazing women doing amazing things in Dallas advertising. Inspired after attending the Southwest Advertising Hall of Fame event, we googled “top women in Dallas advertising” and the result was “The 10 Most Beautiful Women in Dallas” instead of finding women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth. We believe ambition, work ethic, creativity, and leadership are qualities to celebrate and elevate. We believe when you get 25 incredible women in a room, great things happen. We believe it’s time that the nation recognizes our city as the talented advertising market that we are…and so the AAF Dallas Shining Star program lives on. See last year's group here

Dress code is semi-formal. Table reservations are on hold at this time This event will have very limited capacity this year and has consistently sold out in years past. Therefore are no individual ticket sales at this time. We are currently only booking tables for our honorees and their companies at this time!  Please register for our mailing list if you would like to be notified if individual tickets go on sale. In the mean time, one way to show support for your favorite Shining Star is to takeout an ad in this year's book. For information about tables reservations reach out to Allison McCaslin at [email protected]

We’re thrilled to announce the fourth class of AAF Dallas Shining Stars. These women are Community Leaders, C-Suite Executives, Co-Founders, Executive VPs, Strategic Masterminds, Media Mavens, and more. They are breaking glass ceilings and elevating the Dallas advertising community to heights we have never seen before! Congratulations!


Aimee Bové, Director of Media at The Loomis Agency

Alexa Pérez, Project Manager at Launch Agency

Alisa McCarthy, Brand Management Director at The Infinite Agency

Amanda Breaux, Integrated Account Director at Saatchi & Saatchi*

Amanda West, Senior Manager of Advertising at Pizza Hut

Andrea "Dre" Wilson, Group Media Director at Moroch*

Ashlynn Rehmani, Local Media Strategist at Univision

Brandi Rand, Associate Director of Social Media at Burrell Communications

Caitlin Mitchell, Socia Strategy Director at The Richards Group*

Claudia Schaefer, Chief Experience Officer at Caliber Collision

Diana Schroeder, Vice President of Video Production at The Marketing Arm

Dina Light-McNeely, Senior VP Strategy Group Director at Spark Foundry a Publicis Media Agency*

Elizabeth Clayton, Principal at Richards Partners*

Hayley Dawson-Owens, Director of Consumer Insights & Innovative Strategy at Wingstop

Kat Kornegay, Account Director at Johnson & Sekin*

Kristina Blake, Partner & Creative Director at 31,000 FT

Lysbet Zimmerman, Principal at Quadratic*

Molly McLaren, VP, Group Creative Director at The Integer Group*

Salma Gottfried, Principal/Brand Management at LERMA/*

Tracy Henderson, Founder at Center Reach Communications

*denotes corporate members of AAF Dallas

Thank you to this year's sponsors! 

Program Sponsor: Blanks

blanks proud printing sponsor of aaf dallas shining stars

Shining Stars Sponsor:Johnson & Sekin

johnson and sekin shining stars sponsor

Shining Stars Underwriter: Launch Agency

launch agency is a shining stars sponsor

Shining Stars Underwriter: Wingstop

Wingstop Shining Stars Sponsor

Nebula Underwriter: The Infinite Agency

infinite agency nebular sponsor

SIlver Sponsor: SMU Advertising

Temerlin Advertising Institute, A proud sponsor of AAF Dallas

AAF Dallas Stands Against Racism

Dear members and friends,

AAF Dallas stands against the racist acts and policies that have destroyed the lives of countless African-Americans. It has infected our country for too long.

We stand for and will continue to promote the equitable, just, and fair treatment of African-Americans and other peoples of color, women, and the LGBTQIA+ communities.

We pledge to uphold our mission of being the “Unifying Voice for Advertising” by continuing to create programming that supports, recognizes, and develops multicultural communities.

Since its inception in 1908, AAF Dallas has served as “The Unifying Voice For Advertising,” working to bring all aspects of the advertising, marketing, and media industries together. Now, more than ever, our top priority MUST continue to be a focus on creating diversity, inclusion and equity within these industries. To achieve this, we will help the industry to:

  • Recruit to Develop an Inclusive Industry
  • Provide Greater Access to Development and Leadership Opportunities
  • Implement Fair Business Practices
  • Recognize the Diversity of Talent Within the Industry
  • Encourage the Industry to Portray Multifaceted Images of Multicultural Communities

To get actionable practices to accomplish these goals, visit the AAF’s Mosaic Center on Multiculturalism at There you will find our Mosaic Principles as well as information on several initiatives designed to increase diversity and inclusion in our industries.

#DoTheWork #RepresentationMatters #InclusionMatters #BlackLivesMatter

Let’s get to work,

AAF Dallas