Updated Plans and Sanitized Hands - Shifting AAF Dallas

Dear members, friends, sponsors,

After much thought, AAF Dallas has decided to cancel all in-person events until Spring 2021 this includes postponing our Shining Stars event scheduled for September 3.  

AAF Dallas was founded in 1908 to be the unifying voice of advertising and to elevate the industry both locally and nationally. In the last 112 years, we’ve largely been an event-based organization and this pandemic has forced us to be introspective about our purpose, mission and responsibility towards our members and potential attendees to our events.  

We believe now more than ever in our mission of elevating and unifying the voice of advertising.

We are actively planning virtual experiences for you such as: 

  • continuing education that focuses on actionable changes our industry needs to make in recognizing the importance of diversity, multiculturalism and belonging, 
  • giving back to our community through our skills and resources, and 
  • developing the future of our industry and world through our education initiatives. 

We recognize that the industry’s needs are changing day-to-day and week-to-week, so we’ll be sending a series of surveys and polls for you to let us know what you need and expect from AAF Dallas and all its board members. Expect the first survey  next week. Please take the time to fill out these surveys.

If you have suggestions or concerns please feel free to reach out to us at [email protected]

Thank you, 

Jorge Rosales, President of AAF Dallas 



Over the past few weeks all of our worlds were turned upside down after COVID-19 was declared a global pandemic. As this continued to unfold, it became apparent that we would not be able to conduct business as usual in regards to our luncheon programming and talent recognition programs like Shining Stars through the rest of our fiscal year. Since 1908, AAF Dallas has been bringing the industry together through our many events and initiatives to make our industry a better place to work and the world a better place to live in. We have been working diligently behind the scenes to ensure we can still do this in these unprecedented times. 

Here's how we are responding to the COVID-19 Pandemic:

  • SHINING STARS NOMINATIONS: We are extending the 2020 Shining Stars Nomination Process until May 1. We are going to see so many amazing rockstars shine during this unprecedented time. It is completely free to nominate some and to let them know you think they are worthy of being recognized for the contributions to your team and the Dallas advertising industry. Nominate your star here!
  • SHINING STARS GALA: We have postponed the 4th annual Shining Stars Gala until September 3, 2020.
  • CANCELLED MEETINGS: We are cancelling all in-person meetings and events for Ad 2 Dallas and AAF Dallas through June 2020. 
  • RECRUITING FOR THE BOARD: We are looking for our new 2020-2021 board of directors. This is a great way to give back to our community. Please reach out to Allison ([email protected]) or Jorge ([email protected]) if you have any questions about volunteering.  Learn more information about which roles we are filling here.
  • CONNECTING PEOPLE: We are making our job board completely free of charge for anyone in the advertising industry who is looking for a job or candidate. If you have been impacted by layoffs, please consider advertising yourself and your resume on our job board. 
  • PROFESSIONAL DEVELOPMENT: We are actively looking for experts who would be interested in leading webinars over the next few months to provide our members with free content. Email [email protected] if you are interested in sharing your knowledge. 
  • GIVING BACK: We are looking for advertising professionals of all flavors to join our adhoc committee to create PSAs for our city to use. Contact [email protected] if you are in creative, production, project management, or media. We need a few people from each discipline to pull this off. 
  • SHELTERING IN PLACE: We are conducting all meetings over the phone or via UberConference to ensure the health and safety of our board members. 
  • HERE TO LISTEN: Please reach out to us if you need support from AAF Dallas. As you all know this is evolving and we are looking to jump in where we can. 

With all this being said, we miss you! During this time, we hope you remember how important our industry is during all of this. We are storytellers who have the unique opportunity to help our clients keep their doors open and create meaningful messaging to our country during times of fear and uncertainty. We have the power to spread hope and humanity. We hope you take this opportunity to make the world a better place through your work and actions. Let us know what we can do to help you. 

Thank you, 

Farhan Rehmani, AAF Dallas President

Allison McCaslin, AAF Dallas Executive Director

American Advertising Federation Appoints Moroch Partners as MARCOM Partner for 2019

Dallas, TX (Oct. 2, 2019) – American Advertising Federation (AAF) Dallas, the oldest civic organization in Dallas, is proud to announce it has selected Dallas-based Moroch Partners, a full-service independent marketing and communications agency, as its official MARCOM partner for 2019.

“We’re thrilled to be the AAF MARCOM partner this year,” said Matt Powell, Chief Executive Officer at Moroch. “This is a great opportunity to showcase what we can do creatively. We’re looking forward to seeing the ideas we can bring to the table to enhance the great work the organization is already doing.”

In its role as MARCOM partner, Moroch will assist with the branding and the development of marketing communications collateral to promote the organization’s upcoming events, including the Quarterly Professional Development Luncheon Series, Shining Stars - Top Women in Dallas Advertising and Dallas Ad Con 2021. Moroch will also provide strategic guidance to increase AAF’s corporate memberships, as well as drive local entries for the American Advertising Awards, one of the industry’s largest creative competitions and home of the ADDY® Award.

“The amount and variety of entries submitted to the American Advertising Awards give a good pulse on how the industry is doing as a whole and furthers our mission to elevate Dallas’ advertising reputation on a national scale,” said Allison Farris, Executive Director at AAF Dallas. “When selecting our next MARCOM partner, it was essential that we work with an agency that understands and can support this need. Moroch has a trusted reputation in the industry and has been an ally to AAF for years, making them a natural fit as our MARCOM partner.”

Previous MARCOM partners have contributed to various AAF projects, including branding for promotional materials and events including the ADDY’s trophy design. Moroch will serve as AAF’s MARCOM partner through June 2020. To learn more about AAF Dallas, visit



Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in over 30 markets across North America. Built to ignite relationships with brands and consumers at the local level, and do it at a scale. And because of that, their talent, tools, and approach are shaped by looking at the business from the ground up. Moroch clients include McDonald's, Planet Fitness, Six Flags Entertainment Corporation, Altitude Trampoline Park, Disney, Sony, Universal, Make-A-Wish Foundation and Midas, among others. For further information on Moroch and its brands, please visit



AAF Dallas is the oldest civic organization in the Big D and has been the trusted business partner by connecting our corporate members and sponsors since 1908. We are one of the largest AAF chapters in the national network of 200 AAF chapters with our 2,400 (and counting) members. Our working board of volunteers is dedicated to our mission to protect and promote the wellbeing of the advertising industry through our government relationships, to provide thought leadership to our members through innovative programming, to attract top talent by supporting and growing future industry leaders via our Educational Foundation, to foster diversity in advertising, and to honor advertising excellence.



Kendra Byrd

[email protected]


AAF Dallas Introduces its 2019 Board of Directors

The Dallas chapter of the national nonprofit organization, American Advertising Federation, returns for the 2019-2020 term with an incoming pull of 33 percent new committee chairs.

Dallas, Texas —  The American Advertising Federation (AAF) Dallas chapter announces the appointment of seven new members to its Board of Directors, added to its promising number of fourteen returning members, to serve in its 2019-20 term. This full slate of officers and board members consists of a total of 20 individuals from 19 agencies and industry companies located within the Dallas area.

With the combination of these new and experienced board members, the AAF Dallas strives to continue giving Dallas' advertising community a voice with more forward-thinking and inclusive support than ever before.

New members joining the Board of Directors include Chris Degenaars (Secretary), Amanda Lovewell (Social Media & Public Relations), Abby Westbrook (Marketing Communications), Alicia Kuhn (Social Activities), Kristy Vivian (Programs), Ashlynn Rehmani (Programs), Paolo Linares (Diversity) and John Mitchell (Membership). All of the members have begun serving under new AAF Dallas President Farhan Rehmani.

The 2019-20 AAF Dallas Board members are:

  • Farhan Rehmani (Bestview Digital Advertising), President
  • Allison Farris (AAF Dallas), Executive Director and Ad 2 National Chair
  • Crystal Gonzales (Pandora Radio), Immediate Past President and Treasurer
  • Rosie Rosales (Richards/Lerma), 1st Vice President and Diversity Co-Chair
  • Jimmy Asa (Better Business Bureau), 2nd Vice President and BBB Advisory Co-Chair
  • Hilary Watson (The Marketing Arm), Ad 2 President
  • Chris Degenaars (Long Drive Agency), Secretary
  • Kevin Couch (The Golden Ticket), Government
  • Sandi Edgar (SMU Temerlin Advertising Institute), Education
  • Angelica Ocampo (Strategar), Public Service
  • Sheilena Dorsey (RAPP Agency), Foundation
  • Abby Westbrook (Moroch), Marketing Communications
  • Amanda Lovewell (bloomfield knoble Advertising), Social Media & Public Relations
  • Alicia Kuhn (Dallas Stars), Social Activities
  • Lita Wurst (Better Business Bureau), BBB Advisory Co-Chair
  • Kristy Vivian (Billups), Programs Co-Chair
  • Ashlynn Rehmani (Univision), Programs Co-Chair
  • Paolo Linares (Richards/Lerma), Diversity Co-Chair
  • Colin Hayes (Belo + Company), Membership Co-Chair
  • John Mitchell (MC2 Experience), Membership Co-Chair


About American Advertising Federation Dallas
The AAF Dallas, one of more than 200 chapters a part of the American Advertising Federation, is the oldest civic organization in Dallas and for over 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education by being the unifying voice for advertising.
For more information, visit