American Advertising Federation Appoints Moroch Partners as MARCOM Partner for 2019

Dallas, TX (Oct. 2, 2019) – American Advertising Federation (AAF) Dallas, the oldest civic organization in Dallas, is proud to announce it has selected Dallas-based Moroch Partners, a full-service independent marketing and communications agency, as its official MARCOM partner for 2019.

“We’re thrilled to be the AAF MARCOM partner this year,” said Matt Powell, Chief Executive Officer at Moroch. “This is a great opportunity to showcase what we can do creatively. We’re looking forward to seeing the ideas we can bring to the table to enhance the great work the organization is already doing.”

In its role as MARCOM partner, Moroch will assist with the branding and the development of marketing communications collateral to promote the organization’s upcoming events, including the Quarterly Professional Development Luncheon Series, Shining Stars - Top Women in Dallas Advertising and Dallas Ad Con 2021. Moroch will also provide strategic guidance to increase AAF’s corporate memberships, as well as drive local entries for the American Advertising Awards, one of the industry’s largest creative competitions and home of the ADDY® Award.

“The amount and variety of entries submitted to the American Advertising Awards give a good pulse on how the industry is doing as a whole and furthers our mission to elevate Dallas’ advertising reputation on a national scale,” said Allison Farris, Executive Director at AAF Dallas. “When selecting our next MARCOM partner, it was essential that we work with an agency that understands and can support this need. Moroch has a trusted reputation in the industry and has been an ally to AAF for years, making them a natural fit as our MARCOM partner.”

Previous MARCOM partners have contributed to various AAF projects, including branding for promotional materials and events including the ADDY’s trophy design. Moroch will serve as AAF’s MARCOM partner through June 2020. To learn more about AAF Dallas, visit



Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in over 30 markets across North America. Built to ignite relationships with brands and consumers at the local level, and do it at a scale. And because of that, their talent, tools, and approach are shaped by looking at the business from the ground up. Moroch clients include McDonald's, Planet Fitness, Six Flags Entertainment Corporation, Altitude Trampoline Park, Disney, Sony, Universal, Make-A-Wish Foundation and Midas, among others. For further information on Moroch and its brands, please visit



AAF Dallas is the oldest civic organization in the Big D and has been the trusted business partner by connecting our corporate members and sponsors since 1908. We are one of the largest AAF chapters in the national network of 200 AAF chapters with our 2,400 (and counting) members. Our working board of volunteers is dedicated to our mission to protect and promote the wellbeing of the advertising industry through our government relationships, to provide thought leadership to our members through innovative programming, to attract top talent by supporting and growing future industry leaders via our Educational Foundation, to foster diversity in advertising, and to honor advertising excellence.



Kendra Byrd

[email protected]


AAF Dallas Introduces its 2019 Board of Directors

The Dallas chapter of the national nonprofit organization, American Advertising Federation, returns for the 2019-2020 term with an incoming pull of 33 percent new committee chairs.

Dallas, Texas —  The American Advertising Federation (AAF) Dallas chapter announces the appointment of seven new members to its Board of Directors, added to its promising number of fourteen returning members, to serve in its 2019-20 term. This full slate of officers and board members consists of a total of 20 individuals from 19 agencies and industry companies located within the Dallas area.

With the combination of these new and experienced board members, the AAF Dallas strives to continue giving Dallas' advertising community a voice with more forward-thinking and inclusive support than ever before.

New members joining the Board of Directors include Chris Degenaars (Secretary), Amanda Lovewell (Social Media & Public Relations), Abby Westbrook (Marketing Communications), Alicia Kuhn (Social Activities), Kristy Vivian (Programs), Ashlynn Rehmani (Programs), Paolo Linares (Diversity) and John Mitchell (Membership). All of the members have begun serving under new AAF Dallas President Farhan Rehmani.

The 2019-20 AAF Dallas Board members are:

  • Farhan Rehmani (Bestview Digital Advertising), President
  • Allison Farris (AAF Dallas), Executive Director and Ad 2 National Chair
  • Crystal Gonzales (Pandora Radio), Immediate Past President and Treasurer
  • Rosie Rosales (Richards/Lerma), 1st Vice President and Diversity Co-Chair
  • Jimmy Asa (Better Business Bureau), 2nd Vice President and BBB Advisory Co-Chair
  • Hilary Watson (The Marketing Arm), Ad 2 President
  • Chris Degenaars (Long Drive Agency), Secretary
  • Kevin Couch (The Golden Ticket), Government
  • Sandi Edgar (SMU Temerlin Advertising Institute), Education
  • Angelica Ocampo (Strategar), Public Service
  • Sheilena Dorsey (RAPP Agency), Foundation
  • Abby Westbrook (Moroch), Marketing Communications
  • Amanda Lovewell (bloomfield knoble Advertising), Social Media & Public Relations
  • Alicia Kuhn (Dallas Stars), Social Activities
  • Lita Wurst (Better Business Bureau), BBB Advisory Co-Chair
  • Kristy Vivian (Billups), Programs Co-Chair
  • Ashlynn Rehmani (Univision), Programs Co-Chair
  • Paolo Linares (Richards/Lerma), Diversity Co-Chair
  • Colin Hayes (Belo + Company), Membership Co-Chair
  • John Mitchell (MC2 Experience), Membership Co-Chair


About American Advertising Federation Dallas
The AAF Dallas, one of more than 200 chapters a part of the American Advertising Federation, is the oldest civic organization in Dallas and for over 100 years has been representing all facets of the advertising industry. AAF Dallas brings together the best talent in advertising, marketing, media and education by being the unifying voice for advertising.
For more information, visit