The Top 20 Women in Dallas Advertising - 2020 Shining Stars Class Announced

Update 8/4 - After much thought, AAF Dallas has decided to postpone our Shining Stars Reception until Spring 2021. We originally rescheduled this event in March when the pandemic was new and seemed it would have an expiration date. We see now that we are in the next, new normal and will likely be in this normal at least through 2020. Celebrating talent is important to us at the AAF, and we still want to honor them both virtually (on 9/3) and in person at a later date; so our hope is that we will be able to combine our 2020 and 2021 classes at the same reception sometime in May or June of 2021. We hope you understand our decision to postpone this event for now. 

The wait is over. We're sorry for the delay! AAF Dallas is excited to announce who the top 20 women in Dallas advertising are!

AAF Dallas is celebrating the 4th annual Shining Stars awards program which honors top women in Dallas advertising. In 2017, we launched our AAF Dallas Shining Stars program to celebrate amazing women doing amazing things in Dallas advertising. Inspired after attending the Southwest Advertising Hall of Fame event, we googled “top women in Dallas advertising” and the result was “The 10 Most Beautiful Women in Dallas” instead of finding women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth. We believe ambition, work ethic, creativity, and leadership are qualities to celebrate and elevate. We believe when you get 25 incredible women in a room, great things happen. We believe it’s time that the nation recognizes our city as the talented advertising market that we are…and so the AAF Dallas Shining Star program lives on. See last year's group here

Dress code is semi-formal. Table reservations are on hold at this time This event will have very limited capacity this year and has consistently sold out in years past. Therefore are no individual ticket sales at this time. We are currently only booking tables for our honorees and their companies at this time!  Please register for our mailing list if you would like to be notified if individual tickets go on sale. In the mean time, one way to show support for your favorite Shining Star is to takeout an ad in this year's book. For information about tables reservations reach out to Allison McCaslin at [email protected]

We’re thrilled to announce the fourth class of AAF Dallas Shining Stars. These women are Community Leaders, C-Suite Executives, Co-Founders, Executive VPs, Strategic Masterminds, Media Mavens, and more. They are breaking glass ceilings and elevating the Dallas advertising community to heights we have never seen before! Congratulations!


Aimee Bové, Director of Media at The Loomis Agency

Alexa Pérez, Project Manager at Launch Agency

Alisa McCarthy, Brand Management Director at The Infinite Agency

Amanda Breaux, Integrated Account Director at Saatchi & Saatchi*

Amanda West, Senior Manager of Advertising at Pizza Hut

Andrea "Dre" Wilson, Group Media Director at Moroch*

Ashlynn Rehmani, Local Media Strategist at Univision

Brandi Rand, Associate Director of Social Media at Burrell Communications

Caitlin Mitchell, Socia Strategy Director at The Richards Group*

Claudia Schaefer, Chief Experience Officer at Caliber Collision

Diana Schroeder, Vice President of Video Production at The Marketing Arm

Dina Light-McNeely, Senior VP Strategy Group Director at Spark Foundry a Publicis Media Agency*

Elizabeth Clayton, Principal at Richards Partners*

Hayley Dawson-Owens, Director of Consumer Insights & Innovative Strategy at Wingstop

Kat Kornegay, Account Director at Johnson & Sekin*

Kristina Blake, Partner & Creative Director at 31,000 FT

Lysbet Zimmerman, Principal at Quadratic*

Molly McLaren, VP, Group Creative Director at The Integer Group*

Salma Gottfried, Principal/Brand Management at LERMA/*

Tracy Henderson, Founder at Center Reach Communications

*denotes corporate members of AAF Dallas

Thank you to this year's sponsors! 

Program Sponsor: Blanks

blanks proud printing sponsor of aaf dallas shining stars

Shining Stars Sponsor:Johnson & Sekin

johnson and sekin shining stars sponsor

Shining Stars Underwriter: Launch Agency

launch agency is a shining stars sponsor

Shining Stars Underwriter: Wingstop

Wingstop Shining Stars Sponsor

Nebula Underwriter: The Infinite Agency

infinite agency nebular sponsor

SIlver Sponsor: SMU Advertising

Temerlin Advertising Institute, A proud sponsor of AAF Dallas

2020 District American Advertising Awards Announced!

district 10 awards
The 2020 District 10 American Advertising Awards competition has just been completed.  Because of the ongoing situation, it took a little longer than usual. We want to thank Marc Eisenberg and David Meraz for being flexible and ensuring this competition could still go on despite the obstacles! Congratulations to the following Dallas agencies for winning an award at the district level!
  • ATK PLN - 1 Silver, 1 Bronze 
  • Caliber Creative - 1 Gold
  • Equilateral - 1 Bronze
  • Funimation - 1 Silver
  • Johnson & Sekin - 2 Silvers
  • Lucky21 - 1 Silver
  • MindHandle - 1 Silver
  • O&H Brand Design - 1 Bronze
  • Recreation Dallas - 1 Silver
  • Lerma Agency - 3 Bronze
  • Saatchi & Saatchi - 1 Gold
  • Spire Agency - 1 Bronze
  • The Infinite Agency - 1 Gold, 1 Silver
  • The Integer Group - 1 Silver, 1 Bronze
  • The Richards Group - 1 Special Judge's Award, 4 Gold, 1 Silver, 3 Bronze
  • TracyLocke - 2 Silvers
  • WALO - 1 Silver

We'd also like to congratulate the students from the Temerlin Advertising Institute, Texas A&M Commerce, and The University of North Texas for their Awards!

  • Anna Rose Corell & Gaelle Gachelin - 1 Gold, 1 Special Judge's Award
  • Monica Williams - 1 Silver Award, 1 Bronze Award
  • Adeline Fortenberry - 1 Bronze
  • Ashley Roy - 1 Bronze
  • Madeline O'Mary - 1 Bronze 

If you are a Gold ADDY winner, your entry has automatically advanced on to the National competition, paid for by the District. If you are a Silver ADDY winner, you will receive an email from the AAF National office asking if you want to advance your Silver entries on to the National competition. Those emails should start going out during the week of April 13th. The entry fee to advance Silver ADDYs to National is $125/per entry for professional entries and $30/per entry for student entries, payable to National who will have all instructions. All Gold and Silver entries have been shipped to National, you do not need to resubmit anything. The National judging will take place in May.

District Trophies will be shipped to to us when it is safe. We will host a happy hour when we can to ensure you get your awards!

Further, the American Advertising Awards are usually hosted at ADMERICA in June. It was announced to day that the in-person conference has been cancelled and they are working on scheduling a virtual award show for the winners. Information will be available at as more decisions are made.
To see the full list of winners for the AAF Tenth District you can View/Download PDF files of winning entries, broken down by city:




Over the past few weeks all of our worlds were turned upside down after COVID-19 was declared a global pandemic. As this continued to unfold, it became apparent that we would not be able to conduct business as usual in regards to our luncheon programming and talent recognition programs like Shining Stars through the rest of our fiscal year. Since 1908, AAF Dallas has been bringing the industry together through our many events and initiatives to make our industry a better place to work and the world a better place to live in. We have been working diligently behind the scenes to ensure we can still do this in these unprecedented times. 

Here's how we are responding to the COVID-19 Pandemic:

  • SHINING STARS NOMINATIONS: We are extending the 2020 Shining Stars Nomination Process until May 1. We are going to see so many amazing rockstars shine during this unprecedented time. It is completely free to nominate some and to let them know you think they are worthy of being recognized for the contributions to your team and the Dallas advertising industry. Nominate your star here!
  • SHINING STARS GALA: We have postponed the 4th annual Shining Stars Gala until September 3, 2020.
  • CANCELLED MEETINGS: We are cancelling all in-person meetings and events for Ad 2 Dallas and AAF Dallas through June 2020. 
  • RECRUITING FOR THE BOARD: We are looking for our new 2020-2021 board of directors. This is a great way to give back to our community. Please reach out to Allison ([email protected]) or Jorge ([email protected]) if you have any questions about volunteering.  Learn more information about which roles we are filling here.
  • CONNECTING PEOPLE: We are making our job board completely free of charge for anyone in the advertising industry who is looking for a job or candidate. If you have been impacted by layoffs, please consider advertising yourself and your resume on our job board. 
  • PROFESSIONAL DEVELOPMENT: We are actively looking for experts who would be interested in leading webinars over the next few months to provide our members with free content. Email [email protected] if you are interested in sharing your knowledge. 
  • GIVING BACK: We are looking for advertising professionals of all flavors to join our adhoc committee to create PSAs for our city to use. Contact [email protected] if you are in creative, production, project management, or media. We need a few people from each discipline to pull this off. 
  • SHELTERING IN PLACE: We are conducting all meetings over the phone or via UberConference to ensure the health and safety of our board members. 
  • HERE TO LISTEN: Please reach out to us if you need support from AAF Dallas. As you all know this is evolving and we are looking to jump in where we can. 

With all this being said, we miss you! During this time, we hope you remember how important our industry is during all of this. We are storytellers who have the unique opportunity to help our clients keep their doors open and create meaningful messaging to our country during times of fear and uncertainty. We have the power to spread hope and humanity. We hope you take this opportunity to make the world a better place through your work and actions. Let us know what we can do to help you. 

Thank you, 

Farhan Rehmani, AAF Dallas President

Allison McCaslin, AAF Dallas Executive Director


2020 Governor’s Award Announced

The Southwest Advertising Hall of Fame is proud to announce that the recipient of this year’s “Governor’s Award” is the independent idea shop called WALO Creative Inc. WALO is based in Dallas Texas.

The Southwest Advertising Hall of Fame is sponsored by the Tenth District of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas. The “Governor’s Award” will be presented at the ceremonial Hall of Fame induction dinner to be held in Austin on Friday, May 8, 2020.

WALO was founded in August 2014 by Walter Barraza and Lalo Durán. They believe “concept is king and develop every idea with the highest production value in mind, so your brand stands above your competitor’s.” Some of their clients include Jarritos, 7-Eleven, MCFA and Mineragua.

Fleeing a civil-war-torn country in Central America brought Barraza, WALO’s Co-Founder and Executive Creative Director, and his family to Dallas.  Living in the U.S. enabled him to become a sponge for all cultures. Speaking Spanish at home and English in school with friends that were Latino, American, African-American and Asian allowed him to develop a unique perspective on Life.  That perspective has molded his work and keeps it evolving.

Raised on one of the busiest USA-Mexican borders, Durán, WALO’s Co-Founder and Managing Partner, grew up living in two worlds, which allowed him to witness how the convergence of cultures is shaping this country. That has given him a unique perspective that he truly enjoys showcasing in his work, and this has also broadened his perspective when tackling his clients’ marketing challenges.

The AAF Tenth District’s Southwest Advertising Hall of Fame “Governor’s Award” is presented to the advertising agency who, during its years of service, has distinguished itself through work produced on behalf of clients, who has contributed to the betterment of advertising and its reputation, and who has made volunteer efforts outside the workplace. Previous winners include GSD&M, Lopez Negrete Communications, Moroch and the Balcom Agency.

The honoree’s record of service reflects accomplishments made in the advertising industry in the United States and who is located in the four-state area of the Tenth District (Arkansas, Louisiana, Oklahoma, and Texas).


Get more information about the event here: TBD