AAF Dallas Opens 2020 Nominations for Shining Stars


AAF Dallas is celebrating the 4TH annual Shining Stars awards program which honors top women in Dallas advertising. Shining Stars will be held at The House of Blues Music Hall on May 21, 2020. We are accepting nominations for Shining Stars through April 4th! Nominate your Shining Star for this honor by April 4th via our nomination form.

In 2017, we launched our AAF Dallas Shining Stars program to celebrate amazing women doing amazing things in Dallas advertising. Inspired after attending the Southwest Advertising Hall of Fame event, we googled “top women in Dallas advertising” and the result was “The 10 Most Beautiful Women in Dallas” instead of finding women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth. We believe ambition, work ethic, creativity, and leadership are qualities to celebrate and elevate. We believe when you get 25 incredible women in a room, great things happen. We believe it’s time that the nation recognizes our city as the talented advertising market that we are…and so the AAF Dallas Shining Star program lives on. In 2018, women from Southwest Airlines, PepsiCo, BBDO, The Richards Group, DREAM Fund, Spectrum Reach, The Marketing Arm and may more were recognized. 

Since launching this program, we are proud to say we've seen a shift in AAF leadership with a board make up of 65% women.

For more information about this award and to see the full list of 2019 Shining Stars:
See the 2018 Winners here:

6:30pm - Registration Begins
7:45pm - Program Begins

Tables & ticket sales will be on sale soon. This event is expected to sell-out.

Dress Code: Formal

Thank you to this year's sponsors! 

Bronze Sponsor: SMU Advertising

Temerlin Advertising Institute, A proud sponsor of AAF Dallas

AAF Dallas Announce the 2020 American Advertising Awards Best of Show

Last night, we had the best time celebrating the amazing creativity coming out of Dallas!  We had so much fun working with Johnson & Sekin with the Must Love Ads theme for this year. The did a phenomenal job bringing this theme to life! If you missed the show, check out their groovy theme videos here. The Richards Group took home the Best of Show for their "Snapple X Old Town Road" in the social media campaign category. Other special awards went to:

  • Lerma, The Mosaic Award for "PRxPR Case Study" in the  Pro Bono Campaign category.
  • Launch Agency, Judge's Choice for "So Much Better TV" in the TV Campaign category.
  • ATK PLN, Judge's Choice for "Arli and the World of Wonderful" in the Animation, Special Effects or Motion Graphics/CGI category. 
  • The Richards Group, Judge's Choice for "Save Jane" in the Pro Bono Ambient Media category.
  • Lerma, Judge's Choice for "#StopGunViolence" in the Pro Bon Pro Bono Campaigns category.
  • Anna Rose Corell and Gaelle Gachelin at Southern Methodist University,  Student Best of Show for "P3 - Good Things Come in Threes" in the Poster category.
  • Client of the Year - TOYOTA, Josh Hoffmann
  • Agency Media Strategist/Planner of The Year - Nicole Cappellino, Publicis Media
  • Agency Media Buyer/Investor of The Year - Katie Brown, Goodway Group
  • Media Sales Rep of The Year - Laura Garcia, Viant
  • Agency Account Executive of The Year - Samer Salfiti, The Integer Group
  • Creative Production Partner of The Year - Courtney Love, Shoptology
  • Agency Support of The Year - Jonathan Ogle, The Infinite Agency
  • Educator of the Year - Douglas May, UNT
  • Young Professional of the Year - Kyla Jones, RAPP

To see who won Gold, Silver and Bronze, check out our 2020 winners book here. If you were a winner and would like to purchase trophy duplicates for your clients or teams, order here through March 21.

This year, the American Advertising Awards Gala was the largest of the year with 604 attendees. We have likely outgrown the venue and are looking forward to the future of this program! Proceeds from the American Advertising Awards gala go directly back into the development of our industry through AAF's Education Initiatives, Public Service, Diversity and Multiculturalism Programming, Public Service and Professional Devleopment. Thank you to all who attended and made this a historic evening to remember! Follow us on Social Media for the full gallery of photos which wil be available in 2-3 weeks. 

Highlights from the 2020 American Advertising Awards 

AAF Dallas is proud to announce The Richards Group won Best of Show for Snapple X Old Town Road for their client Dr. Pepper Keurig (Snapple). Photo Credit goes to Cinthia Jaimes. 

Best of Show Richards

Lerma accepting the 2020 Mosaic Award for their PRxPR Case Study Campaign painted by Mariell Guzman. Photo Credit goes to Cinthia Jaimes. 



Chris Smith, Emcee for the evening. Photo Credit goes to Cinthia Jaimes. 

Chris Smith drawn like a french girl

The Bomb Factory was packed. Photo Credit goes to Cinthia Jaimes. 

The Sponsors

Creative Partners

Johnson & Sekin is the official American Advertising Awards Creative Partner for AAF Dallas Charlie Uniform Tango logo

Program Sponsor

Blanks, Long Time AAF Dallas Program Sponsor


Drink Sponsor

Shoptology is a proud gold sponsor of the american advertising awards.

Gold Sponsor

Shoptology is a proud gold sponsor of the american advertising awards.

Gold Sponsor

83 Creative is A proud sponsor of the American Advertising Awards

Gold Sponsor

Gold Sponsor

Saatchi and Saatchi proud sponsor of AAF Dallas

Gold Sponsor

StudioTribe Drink Sponsor

Mosaic Sponsor

Silver Sponsor



Bronze Sponsor
3 Headed Monster is a proud sponsor of the American Advertising Awards

Bronze Sponsor

Bronze Sponsor


Bronze Sponsor

StudioTribe Drink Sponsor

Bronze Sponsor

Bronze Sponsor
Temerlin Advertising Institute


Behind the Scenes Sponsor

Judging Weekend Sponsor





2020 Governor’s Award Announced

The Southwest Advertising Hall of Fame is proud to announce that the recipient of this year’s “Governor’s Award” is the independent idea shop called WALO Creative Inc. WALO is based in Dallas Texas.

The Southwest Advertising Hall of Fame is sponsored by the Tenth District of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas. The “Governor’s Award” will be presented at the ceremonial Hall of Fame induction dinner to be held in Austin on Friday, May 8, 2020.

WALO was founded in August 2014 by Walter Barraza and Lalo Durán. They believe “concept is king and develop every idea with the highest production value in mind, so your brand stands above your competitor’s.” Some of their clients include Jarritos, 7-Eleven, MCFA and Mineragua.

Fleeing a civil-war-torn country in Central America brought Barraza, WALO’s Co-Founder and Executive Creative Director, and his family to Dallas.  Living in the U.S. enabled him to become a sponge for all cultures. Speaking Spanish at home and English in school with friends that were Latino, American, African-American and Asian allowed him to develop a unique perspective on Life.  That perspective has molded his work and keeps it evolving.

Raised on one of the busiest USA-Mexican borders, Durán, WALO’s Co-Founder and Managing Partner, grew up living in two worlds, which allowed him to witness how the convergence of cultures is shaping this country. That has given him a unique perspective that he truly enjoys showcasing in his work, and this has also broadened his perspective when tackling his clients’ marketing challenges.

The AAF Tenth District’s Southwest Advertising Hall of Fame “Governor’s Award” is presented to the advertising agency who, during its years of service, has distinguished itself through work produced on behalf of clients, who has contributed to the betterment of advertising and its reputation, and who has made volunteer efforts outside the workplace. Previous winners include GSD&M, Lopez Negrete Communications, Moroch and the Balcom Agency.

The honoree’s record of service reflects accomplishments made in the advertising industry in the United States and who is located in the four-state area of the Tenth District (Arkansas, Louisiana, Oklahoma, and Texas).


Get more information about the event here: TBD

AAF Dallas Foundation to give SIX (6) $2,000 scholarships

The 2020 AAF Dallas Foundation scholarship information is now live on The application deadline is Sunday, March 1, 2020. 
The AAF Dallas Foundation Scholarship provides one-year scholarships for up to $2,000 to current college students with average academic achievement and financial need working towards a bachelors or master's degree in the field of advertising or marketing communications, including advertising, marketing, radio/ tv/film, journalism, graphic design and communications or related fields. 
Eligibility Criteria: 
  • Sophomores, juniors in college, or working towards a masters degree.
  • Min 3.0 GPA
  • Attend a collegiate institution in Collin, Cooke, Dallas, Denton, Ellis, Grayson, Hunt, Johnson, Kaufman, Rockwall, and Tarrant counties. 
  • Applicants must be a United States or documented legal residents of the United States.
Selection Criteria:
  • Career ambitions in advertising.
  • Contributions to the collegiate advertising community.
  • Financial need
  • School and community participation, demonstrated leadership potential, essay response, letters of recommendation will also be taken into consideration.