Articles

Ad 2 Dallas Wins First Place in National Public Service Competition

Ad 2 Dallas Named BEST PUBLIC SERVICE ADVERTISING CAMPAIGN for their work on Genesis Women’s Shelter & Support’s Be Her First Step campaign in the annual ADMERICA! competition in Chicago, IL. Ad 2 Dallas tops the shortlist for awards honoring the best nonprofit advertising campaigns in the nation.

Ad 2 Dallas, a philanthropic and networking group for passionate young advertising professionals, announced today that it has been named as the Best Overall Public Service Campaign in the American Advertising Federation’s (AAF) annual ADMERICA! conference. Hailed as the highest honor a city’s Ad 2 chapter can attain, the award recognizes excellence for public service in advertising.

To be eligible for the award, the chapter must create a holistic advertising campaign for a local nonprofit at no cost to that nonprofit. Judges included President/Chief Creative Officer at Douthit Design Group Dwight Douthit, Senior Art Director and Founder of Blacks in Advertising Candace Queen, Founder of We Are Next Natalie Kim, and Incoming Governor for AAF District 14 and Design Manager of the Sacramento News & Review Christopher Terrazas.

Ad 2 Dallas worked with Genesis Women’s Shelter & Support to develop the Be Her First Step campaign aimed at educating Dallas/Fort Worth on how we can be her first step away from domestic violence. The campaign, which included TV, out of home, digital ads and website content creation garnered over 56 million impressions and delivered over $690,000 in value over 5 months.

“Ad 2 Dallas has set the standard for innovation, impact and imagination in advertising,” said Suzanne La Forgia, President of AAF Dallas. “This award is a testament to the skill, ingenuity, and vision of the public service team.”

“We wanted to showcase Dallas as a hub of advertising and creativity in a way that makes a positive impact in our community,” said Jesse Barnett, Ad 2 Dallas’ Public Service Director. “We’re so honored to have been recognized for our work.”

 

Ad 2 Dallas was able to donate all of this media thanks to local Dallas organizations including Bedford Advertising, Big Outdoor, Clear Channel Outdoor, XL Digital Imaging, Lucky 21, Lucky Post, Richards/Lerma and Spectrum Reach. Ad 2 Dallas’ Public Service Directors are Jesse Barnett, Michelle McCain, Chris Petrawski and McKenzie Teng.


ABOUT AD 2 DALLAS

Ad 2 Dallas, an affiliate of the American Advertising Federation (AAF), is a volunteer-based organization for advertising professionals who are 32 or younger. Ad 2 Dallas helps up-and-coming professionals gain the skills and contacts they need to become tomorrow’s industry leaders through networking and educational events, public service opportunities and social gatherings.

For more information about Ad 2 Dallas or if you would like to become a member, visit www.ad2dallas.org.

The Top Women in Dallas Advertising | Dallas Shining Stars 2018

Last year, we launched our AAF Dallas Shining Stars program to celebrate amazing women doing amazing things in Dallas advertising.  Inspired after attending the Southwest Advertising Hall of Fame event, we googled “top women in Dallas advertising” and the result was “The 10 Most Beautiful Women in Dallas” instead of finding women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth.

Hmm. We thought…Dallas, we can do better than that! After a successful first year, we are proud to say when you google “the top women in Dallas advertising” you will find our inaugural list of Shining Stars from 2017.

This year we continued the tradition by asking the community to nominate more fierce females in Dallas advertising and we were impressed once again with the number of amazing nominees, nearly 3 times more than last year!  So, this year we honor 25 amazing women!

Why? Because we believe ambition, work ethic, creativity, and leadership are qualities to celebrate and elevate. We believe when you get 25 incredible women in a room, great things happen. We believe it’s time that the nation recognizes our city as the talented advertising market that we are…and so the AAF Dallas Shining Star program lives on.

We’re thrilled to announce the second class of AAF Dallas Shining Stars. These women are Community Leaders, C-Suite Executives, Co-Founders, Executive VPs, Strategic Masterminds, Media Mavens, and more. They are breaking glass ceilings and making the Dallas advertising community look good.

We present the 2018 Class of AAF Dallas Shining Stars:

Ajeta Sinha, Vice President at Net2Source Inc.

Amber Benson, Fractional CMO & Executive-In-Residence at Seamripper

Caroline Masullo, Vice President, Digital & e-Commerce at TGI Fridays

Carrie La Ferle, Distinguished Professor at Temerlin Advertising Institute

Christina Clarke, Senior Director, Marketing at PepsiCo

Corri Reichert, Media Director at Southwest Airlines

Crystal Anderson, Partner, Strategy Director at 3Headed Monster

Daina Middleton, CEO at Ansira

Diane Fannon, Principal at The Richards Group

Ellen Cook, President at The Integer Group in Dallas

Jesse Barnett, Account Manager at BBDO

Kathy Sparks, Account Executive at Spectrum Reach

LaDonna Miller, Brand Media Negotiator at The Richards Group

Linda White, President at Accelerate Online Marketing

Lola Lott, Principal and CEO at charlieuniformtango

Lori Thelen, SVP of Account Service at The Marketing Arm

Natalia Duarte, Account and Production Manager at WALO

Nichole Kirsch, Principal and Media Director at Firehouse

Olivia Cole, COO and Co-Founder at greenlight

Sara Madsen Miller ,COO and Executive Producer at 1820 Productions

Stephanie Murdoch ,Senior Producer at BBDO

Teresa Novak, Executive Director at DREAM Fund

Tina Posey, President at Javelin

Tina Tsang, Account Executive at BBDO

Yareli Esteban, CEO and Principal at Strategar

AAF Dallas and SMU Temerlin Advertising Institute are hosting a gala to honor these women on the evening of June 21 at the Frontiers of Flight Museum. We’ll also be honoring the 2018 inductees into the AAF Tenth District Southwest Advertising Hall of Fame that evening. Bring your mentors, your mentees, your friends and family to celebrate and elevate excellence in Dallas advertising.


Shining Stars and Hall of Fame Honors

Date: June 21, 2018
Time: 6:30 PM – 10:00 PM
Venue: Frontiers of Flight, 6911 Lemmon Ave, Dallas, TX

To learn more about how you can get your ticket and meet these incredible women, contact Allison Farris at Allison@aafdallas.org.

Thank you to our title sponsor: SMU Temerlin Advertising Institute