American Advertising Federation Appoints Moroch Partners as MARCOM Partner for 2019

Dallas, TX (Oct. 2, 2019) – American Advertising Federation (AAF) Dallas, the oldest civic organization in Dallas, is proud to announce it has selected Dallas-based Moroch Partners, a full-service independent marketing and communications agency, as its official MARCOM partner for 2019.

“We’re thrilled to be the AAF MARCOM partner this year,” said Matt Powell, Chief Executive Officer at Moroch. “This is a great opportunity to showcase what we can do creatively. We’re looking forward to seeing the ideas we can bring to the table to enhance the great work the organization is already doing.”

In its role as MARCOM partner, Moroch will assist with the branding and the development of marketing communications collateral to promote the organization’s upcoming events, including the Quarterly Professional Development Luncheon Series, Shining Stars - Top Women in Dallas Advertising and Dallas Ad Con 2021. Moroch will also provide strategic guidance to increase AAF’s corporate memberships, as well as drive local entries for the American Advertising Awards, one of the industry’s largest creative competitions and home of the ADDY® Award.

“The amount and variety of entries submitted to the American Advertising Awards give a good pulse on how the industry is doing as a whole and furthers our mission to elevate Dallas’ advertising reputation on a national scale,” said Allison Farris, Executive Director at AAF Dallas. “When selecting our next MARCOM partner, it was essential that we work with an agency that understands and can support this need. Moroch has a trusted reputation in the industry and has been an ally to AAF for years, making them a natural fit as our MARCOM partner.”

Previous MARCOM partners have contributed to various AAF projects, including branding for promotional materials and events including the ADDY’s trophy design. Moroch will serve as AAF’s MARCOM partner through June 2020. To learn more about AAF Dallas, visit



Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in over 30 markets across North America. Built to ignite relationships with brands and consumers at the local level, and do it at a scale. And because of that, their talent, tools, and approach are shaped by looking at the business from the ground up. Moroch clients include McDonald's, Planet Fitness, Six Flags Entertainment Corporation, Altitude Trampoline Park, Disney, Sony, Universal, Make-A-Wish Foundation and Midas, among others. For further information on Moroch and its brands, please visit



AAF Dallas is the oldest civic organization in the Big D and has been the trusted business partner by connecting our corporate members and sponsors since 1908. We are one of the largest AAF chapters in the national network of 200 AAF chapters with our 2,400 (and counting) members. Our working board of volunteers is dedicated to our mission to protect and promote the wellbeing of the advertising industry through our government relationships, to provide thought leadership to our members through innovative programming, to attract top talent by supporting and growing future industry leaders via our Educational Foundation, to foster diversity in advertising, and to honor advertising excellence.



Kendra Byrd

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